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  • Trained in actuarial science to quantify risk
  • Now I lead teams that design meaningful product experiences
Featured work
Avinash Mair, UX design leader
LebaraNatural History MuseumCapcoHSBCPEI MediaPrivate Equity InternationalInfrasArbor Fund SolutionsLebaraNatural History MuseumCapcoHSBCPEI MediaPrivate Equity InternationalInfrasArbor Fund SolutionsLebaraNatural History MuseumCapcoHSBCPEI MediaPrivate Equity InternationalInfrasArbor Fund Solutions

Featured work

Natural History Museum logo

Redesigning the homepage

  • Increased event/tour bookings
  • Removed misleading design pattern
Natural History Museum logo

Leading digital rebrand and design system

  • Sped up UX-to-Dev workflows
  • Increased donations
PEI Media logo

Establishing UX at PEI 0→1

  • Built the UX function from scratch
  • Set the customer research baseline
Natural History Museum logo

Leading the UX team at NHM

  • Rebuilt and grew the team to 6
  • No leavers during my tenure

From business to product design

The story so far ...

Thought leader

UX Brighton 2025

Avinash Mair speaking at UX Brighton 2025 conference

What economics teaches UXers about shaping impactful real-world experiences

Opening speaker

Watch me on YouTube

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Whether you're looking for a new product design/UX team lead or you'd just like some advice on how to improve your conversion, drop me a line!

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