Business-minded product design lead

Trained in actuarial science to quantify risk
Now I lead teams that design meaningful product experiences

Avinash Mair, UX design leader

Featured work

Redesigning the homepage

Increased event/tour bookings
Removed misleading design pattern

Leading digital rebrand and design system

Sped up UX-to-Dev workflows
Increased donations

Establishing UX at PEI 0→1

Built the UX function from scratch
Set the customer research baseline

Leading the UX team at NHM

Rebuilt and grew the team to 6
No leavers during my tenure

From business to product design

The story so far ...

Thought leader

UX Brighton 2025

Avinash Mair speaking at UX Brighton 2025 conference

What economics teaches UXers about shaping impactful real-world experiences

Opening speaker

Watch me on YouTube