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Avinash Mair

I design digital experiences that make people feel heard

not part of the herd

🦕 Lead UX Designer at The Natural History Museum

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I help UX teams develop

dynamic leadership

Strategic leadership

  • Building & managing teams
  • Hiring & coaching talent
  • Planning in ambiguous environments
  • Advocating for users & design
meaningful research

Meaningful research

  • Planning discovery & validation research
  • Facilitating user interviews & usability tests
  • Integrating qual & quant research
  • Synthesising meaningful insights
UX-driven products

UX-driven products

  • Designing for devices responsively
  • Building design systems
  • Designing for accessibility
  • Rapid prototyping, testing & learning

I work with

🪢 Multidisciplinary product teams hunting for innovation opportunities to deliver more value to customers and expand their product offering
⛵ Startups trying to find product-market fit, packaging their bright idea into an app or service customers will buy
🤝 Small businesses looking to reach new customers with a sleek and fully responsive website as a true expression of their brand

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Need some product therapy?

Feel free to get in touch to chat leadership, design or mentorship