I design digital experiences that make people feel heard

not part of the herd

The most unfulfilling conversations come when we can tell that people are not really listening, they’re just thinking what to say next. A lot of products and services are built this way. Thankfully, customer-centricity has become a core component of business strategy but executing on that strategy is not as straightforward as it may sound.

👁 It’s about linking customer insight with frameworks for delivery, ensuring that we're not just listening to customers but to our team who have the vision, context and imagination to address the customer issues we’re hearing about.

👩‍❤️‍👨 It’s about designing experiences for the mutual ground between customer needs and business aspirations and capabilities, just as successful business relationships are based on mutual benefit. Many experiences are built exclusively considering customer needs, ignoring the business or vice versa. There should be balance.

🧬 It’s about developing human experiences not product experiences by practicing research-led design, because that is how we make customers feel like we're speaking their language, that we understand them and their context in a way that the competition simply don’t.

It’s about treating people like individuals, not a herd of cash cows.

That’s what product design means to me.